Campaign Analytics & Reporting
Overview
CloudCusp Mailer provides comprehensive analytics to track campaign performance and subscriber engagement.
Campaign Metrics
Key Metrics Explained
Sent
- Total emails successfully dispatched
- Includes all delivery attempts
- Excludes bounced emails
Delivered
- Emails that reached subscriber inbox
- Percentage of sent emails
- Indicates deliverability rate
Open Rate
- Percentage of recipients who opened email
- Unique opens (first open per subscriber)
- Total opens (repeat opens)
Click Rate
- Percentage of opens that included clicks
- Calculated as: clicks / opens × 100
- Indicates engagement level
Bounce Rate
- Percentage of emails that failed to deliver
- Hard bounces: invalid email address
- Soft bounces: temporary delivery failure
Unsubscribe Rate
- Percentage of recipients who unsubscribed
- Tracked when unsubscribe link clicked
- Important compliance metric
Viewing Campaign Analytics
Campaign List View
- Go to CloudCusp Mailer → Campaigns
- View all campaigns with summary stats
- Click campaign for detailed view
Visible Metrics:
- Campaign name and date
- Recipient count
- Open rate
- Click rate
- Bounce rate
Campaign Detail View
- Click campaign name
- View comprehensive analytics
- Access detailed breakdown
Detailed Metrics:
- Complete performance data
- Open timeline
- Click details by link
- Bounce information
- Device breakdown
- Client breakdown
Real-time Monitoring
During Campaign Send
Monitor sending progress in real-time:
Live Metrics:
- Emails sent (counter)
- Current delivery rate
- Bounce rate
- Opens as they happen
- Clicks as they occur
Actions During Send:
- Pause campaign
- Stop campaign
- Export current stats
- Auto-refresh stats
Performance Trends
Track metrics over time:
- Open rate changes
- Click rate patterns
- Bounce rate trends
- Engagement progression
Link Tracking
Click Analytics
Track which links are clicked:
- Go to CloudCusp Mailer → Campaigns
- Select campaign
- View "Links" section
Available Information:
- Link URL
- Click count
- Percentage of clicks
- Unique clickers
- Click timeline
Link Performance
Identify most engaging content:
- Sort links by clicks
- See click distribution
- Understand content preferences
- Optimize future campaigns
Subscriber Engagement
Open History
View subscriber's email opens:
- Go to CloudCusp Mailer → Subscribers
- Click subscriber
- View analytics tab
Engagement Data:
- Total opens
- Last open date
- Email clients used
- Devices used
- Opens per campaign
Click History
Track subscriber clicks:
- Total clicks
- Last click date
- Links clicked
- Click timeline
- Content interests
Engagement Score
Subscribers are scored on engagement:
- Based on open/click history
- Helps identify active subscribers
- Used in segmentation
- Indicates list health
Bounce Management
Hard Bounces
Permanent delivery failures:
- Invalid email address
- Domain doesn't exist
- Account doesn't exist
- Auto-unsubscribed
- Marked for removal
Soft Bounces
Temporary delivery failures:
- Mailbox full
- Server temporarily down
- Rate limit exceeded
- Usually retried
Bounce Handling
- Go to CloudCusp Mailer → Subscribers
- Filter by status "Bounced"
- Review bounce reasons
- Remove from list or verify
Actions:
- View bounce details
- Mark as reactivated (if email fixed)
- Delete subscriber
- Add to verification list